LONDON — A Tesco executive here said the British retailer is prepared to pull out of the U.S. fairly quickly if its Fresh & Easy Neighborhood Market stores prove unsuccessful, according to a report in The Business magazine here. "If it is a failure with consumers, you have got to be prepared to pull the plug, and we would move fast, but you don't go in with that view," Andrew Higginson, strategy and finance director, was quoted as saying. "This is a launch, not a trial. The way we see ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.