LOS ANGELES -- Tesco USA said it has hired Deutsch LA, the West Coast branch of Interpublic Group, to handle advertising and marketing for the Fresh & Easy Neighborhood Market stores it will begin opening later this year. "We've been working with them and others," Simon Uwins, Tesco USA's chief marketing officer, told SN yesterday, "but as we put together a marketing team with different kinds of skills, we felt Deutsch LA was on our wave-length." Deutsch, which also has offices in New ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.