Greater Customer Acceptance
Dreiling cited an internal customer survey indicating that 23% of its shoppers in 2008 viewed Dollar General as “not for me” in quality or image. Today, he said, just 7% of shoppers hold that view. This greater acceptance of the Dollar General brand is aiding the company’s expansion efforts by helping new stores ramp up sales faster, which in turn gives the company greater flexibility when selecting new locations, Dreiling explained. “It opens up the potential ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.