Trader Joe’s small-format stores and unique private-label offerings have kept
the nautically themed chain one step ahead of the industry for five decades
Trader Joe's time is now. As it marks its 50th year of operation, Trader Joe's Market is a format precisely in tune with what large numbers of consumers are looking for, according to industry observers: a small box with an edited assortment of high-quality foods that creates in-store excitement and avoids the sameness of conventional supermarkets with a variety of unique private brands and sharp pricing. Remaining ahead of the times is the challenge it faces going forward, they indicated. ...
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