Kroger’s focus on aggressive pricing put the company right where its customers wanted it
to be during this year’s economic malaise
Only a handful of companies might have actually seen the current economic downturn coming, and Kroger Co. wasn't one of them. Its 6-year-old strategy of lowering prices and cutting costs, which has driven an industry-leading stretch of sales growth, might make it seem as though Kroger was prescient, but in fact its efforts simply put it in the right position for the times. “We are lucky,” said David Dillon, chairman and chief executive officer of Cincinnati-based Kroger, in an interview ...
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