PEAPOD, WHICH CELEBRATES ITS 20TH BIRTHDAY THIS YEAR, was founded by Andrew Parkinson, a former brand manager at Procter & Gamble, and his bother Thomas Parkinson, a software engineer, in Evanston, Ill., in 1989. Though well ahead of the dot-com boom, the company was nonetheless swept into competition with high-spending, would-be competitors in the late 1990s and was nearly wiped out in the bust that followed. A partnership with Ahold — which helped the company sweep up the leftovers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.