SCHAUMBURG, Ill. — Most U.S. consumers (85%) choose their grocery stores based on whether or not they view it as providing “good value for the money,” according to a Nielsen Co. study. Following “good value,” consumers select stores based on high-quality brands and products (28%), and stores that are closest to where they live (23%). “This is a perfect example of today’s conflicted shopper,” said Todd Hale, Nielsen’s senior vice president of consumer and shopping insights. “Demanding shoppers expect the best of both worlds from retailers today.” Meanwhile, shopping habits vary globally, according to Nielsen. Convenient and easy parking is the main reason why Malaysian shoppers choose certain supermarkets, while the store’s proximity to their homes is the determining factor for South Koreans, Indonesians and Germans.
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