Raley’s close connection with its customers helps the chain satisfy shoppers’ changing needs
Raley's is always looking for new ways to connect with its customers. “We're a high-touch operation,” Bill Coyne, president and chief executive officer of the 132-store chain, based in West Sacramento, Calif., told SN. “One thing that makes Raley's so cool is our ability to listen to customers and respond quickly,” he said. “We're getting better at listening and understanding what's important to customers, and like the rest of the world, we're adapting at a quicker pace.” For Raley's, ...
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