Retailers seek to communicate a value message in their stores
The endcap is back. And it's back big. The redesign of Wal-Mart's Supercenters include an effort to clean up mid-aisle displays, but at the same time emphasize massive creations at the ends of their aisles where a single product is showcased in a tiered, winged arrangement using a pallet on wheels. Described as “a traditional endcap on steroids,” the effort showcases products that Wal-Mart intends to dominate and provides a bold statement to the power of its pricing at a time where ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.