DALLAS — In 1996, Acosta Sales and Marketing had a negative net worth and was operating as a regional agency in the Southeast. But Gary Chartrand, who had just become the chief executive officer, had a vision to take the company national, he explained in a presentation at Food Marketing Institute's Future Connect conference here last week. Through a series of bold maneuvers that resulted in mergers with other regional sales agencies around the country, Chartrand was able to secure funding ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.