BENTONVILLE, Ark. — Wal-Mart Stores here made a lot of noise last week about lower prices and better assortments, but industry observers questioned the potential impact on conventional supermarkets. “There seems to be less here than meets the eye,” Jim Hertel, managing partner at Willard Bishop Consulting, Barrington, Ill., said. Seeking to regain its sales momentum after a relatively soft year in 2010, Wal-Mart said it hopes to “reestablish one-stop shopping convenience” by following four ...

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