BENTONVILLE, Ark. — Customer segmentation at Wal-Mart Stores is a work in progress. While the nation's leading retailer built its sales base on its appeal to a low-price-oriented segment, it says it is on track to remerchandise more than 3,200 discount stores and supercenters to broaden that appeal by the end of 2008 by developing a “store of the community” focus to reflect the diverse needs and wants of consumers. As of last fall, Wal-Mart was barely 1% into its customization process, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.