BENTONVILLE, Ark. — Wal-Mart Stores here last week said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing the iconic “Always Low Prices” message that has defined the giant retailer for a generation. TV ads carrying the new message began airing last week and feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Some of the commercials Wal-Mart made available for online viewing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.