BENTONVILLE, Ark. — Wal-Mart Stores here last week introduced the first major overhaul of its corporate logo in 26 years.
A hyphen-less “Walmart” is scheduled to begin appearing on stores this fall, the company said.
In addition to removing the star that had served as the hyphen in the middle of the word, Wal-Mart also switched to a lower-case typeface and to a lighter shade of blue, which combine to give the logo a softer, friendlier look, some graphic designers told SN.
The logo also ...
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