DEERFIELD, Ill. — The Walgreen Co. here, and Eli Lilly, Indianapolis, will co-sponsor the Carl A. Haas Motorsports team’s NASCAR Busch Series program for rookie Kyle Krisiloff for the remainder of the 2007 season. Krisiloff, 21, will pilot the No. 14 Lilly/Walgreens Ford Fusion in a marketing program aimed at fostering diabetes awareness. This is the first cause marketing program at this level of a NASCAR-sanctioned racing series, Statesville, N.C.-based Carl A. Haas Motorsports said. Walgreens selected Joslin Diabetes Center, Boston, as the cause partner for this program as part of their previously announced diabetes alliance. Throughout the season, Lilly and Walgreens plan to host programs to educate the public about diabetes in each of the race markets. Krisiloff will participate in appearances at Walgreens drug stores. Joslin will apply its educational approaches to the Lilly and Walgreens consumer diabetes education program.
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