Unique Loyalty Initiative
Weis remains a high-low operator but since Hepfinger took over in 2009 it has engaged in a series of extended “price freezes” that he said have helped to improve Weis’ price image and contributed to increased sales. The company also offers a gas-discount program in cooperation with Sheetz and Weis brand fuel stations. This year, Weis launched a unique loyalty initiative focused on driving increased sales from its best shoppers — and challenging its next tier of ...
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