Westside Market COO Ian Joskowitz (left) and CEO George Zoitas created The Man Isle. (photo by Jenna Telesca)
NEW YORK — After an initial launch in its 110th Street store, Westside Market here has rolled out male-focused end caps in all five locations. Strategically positioned near refrigerated beer, the “Man Isles” cater to men with snacks, personal care products, cereal, charcoal and other essentials. The shelf-stable display cannot support perishable fare, but complementary steak sauce, hamburger buns and barbecue sauce help trigger meal ideas, explained George ...
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