No longer viewed as an old man's drink, whiskey is benefiting as consumers explore new flavors and cocktails
Whiskey sales are surging as legendary drinks like the Old Fashioned and the Manhattan make a comeback, and bartenders concoct new combinations like the Kentucky Margarita and other bourbon-based cocktails. Vodka remains the spirits category leader with $758.2 million in dollar sales at food stores for the 52 weeks ending March 7, a 6.8% rise from the same period the previous year, according to the Nielsen Co. But whiskey is showing strong growth, driven largely by Irish whiskey, whose ...
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