NEW YORK — Whole Foods Market, Austin, Texas, plans to experiment with lower margins in some urban markets, though it does not plan any major changes in its pricing approach chainwide, Walter E. Robb. co-chief executive officer, told an investor conference here Tuesday. "If we start getting into places where we're just about price, we'd be getting away from our mission as a company and what we know how to do really well," Robb said. "However, we have modeled ...

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