JACKSONVILLE, Fla. — Winn-Dixie Stores here said Thursday it would convert all six of its SaveRite discount supermarkets to conventional Winn-Dixie stores and discontinue the SaveRite banner.
"Phasing out the SaveRite banner makes sense and supports Winn-Dixie's neighborhood marketing strategy," said Peter Lynch, Winn-Dixie's chairman, president and chief executive officer. "By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests regardless of the type of neighborhood in which we operate."
The six SaveRite locations encompass two in Jacksonville (1012 Edgewood Ave., and 201 W. 48th St.); one in Orlando, Fla. (3201 W. Colonial Dr.); one in Tampa, Fla. (2525 E. Hillsborough Ave.); one in Hattiesburg, Miss. (4400 Hardy St.); and one in Laurel, Miss. (170 Beacon St.).
The conversion from SaveRite to Winn-Dixie will take about four months, and stores will remain open, the company said, adding that all current SaveRite employees will be retained.
Winn-Dixie has owned the SaveRite banner for years, and at one time operated dozens of SaveRite locations. In 2009 the company had sought to revitalize the banner with a new prototype in Jacksonville following its emergence from bankruptcy and its exit from most of its SaveRite locations.