Buehler’s Fresh Foods, Wooster, Ohio, is expanding the benefits of its loyalty-card program to customers at seven of its 14 stores — giving shoppers a choice to redeem earned loyalty points for fuel or food.
To be eligible, consumers need to go through a one-time online process that links their Buehler’s Advantage Card with their Speedy Rewards Card so they can use their earned points for food at Buehler’s or for fuel discounts at Speedway locations.
Speedway, Enon, Ohio, a wholly owned subsidiary of Marathon Petroleum Corp., is a convenience-store chain with nearly 1,500 locations in nine Midwest states.
According to Dan Shanahan, Buehler’s COO, “We wanted to make it very easy for our customers that choose to use their Buehler’s Rewards for fuel discounts. Customers welcome our partnership with Speedway because of their many convenient locations as well as their very competitive fuel prices.”
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