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Bulk of early Lidl sites will crowd Walmart

Aldi, Food Lion also in path of discounter, analysis shows

Jon Springer, Executive Editor

May 18, 2017

3 Min Read
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Of the first 20 sites Lidl is to open this summer, six will open directly opposite or adjacent to a Walmart Supercenter and two additional Lidls will face off against Walmart Neighborhood Markets, according to SN’s analysis of Lidl’s store addresses that the retailer released Wednesday.

Aldi, which often locates its stores within a short distance of Walmart, as a result will also find itself nearby several new Lidl sites, as will Food Lion and Target.

SN used Google Maps to plot the addresses of the 20 stores Lidl said would open this summer, and searched surrounding areas. Some of Lidl’s sites, as previously reported, will be off major intersections and not face any food retailers directly, but would be within a short drive of existing players. SN’s list, while not necessarily comprehensive, endeavored to include stores within a three-mile radius of Lidl. Distances provided are driving distances as calculated by Google Maps. “Across the street” in the below list could indicate alongside, opposite corners or in adjoining center parking fields.

Kinston, N.C.
Who’s across the street? Walmart, Aldi
Other neighbors: Food Lion, 2.6 miles

Greenville, N.C.
Who’s across the street? Walmart Neighborhood Market, Food Lion
Other neighbors: Walmart Supercenter 3.2 miles, Aldi 3.6 miles

Wilson, N.C.
Who’s across the street? Target
Other neighbors: Walmart 1.4 miles, Aldi 1.6 miles, Food Lion 2.9 miles

Sanford, N.C.
Who’s across the street? Walmart, Food Lion
Other neighbors: Save-A-Lot and Dollar General 1.8 miles, Rivera’s Supermarket, 2.2 miles

Rocky Mount, N.C.
Who’s across the street? Target
Other neighbors: Aldi and Walmart 1 mile, Save-A-Lot, 1.5 miles

Winston-Salem, N.C.
Who’s across the street? Walmart
Other neighbors: Aldi 1.8 miles, Lowe’s Foods 2.5 miles, Compare Foods 3.1 miles

Havelock, N.C.
Who’s across the street? Walmart
Other neighbors: 2 closed Food Lions

rockingham.jpg

The map illustrates the location of a Lidl store to open in Rockingham, N.C. (blue circle top center) in relation to neighboring Aldi and Walmart locations.

Rockingham, N.C.
Who’s across the street? Walmart, Aldi
Other neighbors: Save-A-Lot 0.8 miles

Wake Forest, N.C.
Who’s across the street? Residential/undeveloped
Other neighbors: Lowe’s Foods, Aldi and Walmart 1.5 miles, Publix 2.5 miles

Spartanburg, S.C.
Who’s across the street? Ingles Market, Target
Other neighbors: Sam’s Club, 0.8 miles, Aldi 1.4 miles, Walmart 1.7 miles, Costco 1.8 miles

Greenville, S.C.
Who’s across the street? Walmart Neighborhood Market
Other neighbors: Bi-Lo 1.4 miles, Save-A-Lot 2 miles

Virginia Beach, Va.
Who’s across the street? CVS
Other neighbors: Farm Fresh and Aldi 2.8 miles

Hampton, Va.
Who’s across the street? BJ’s Wholesale
Other neighbors: Walmart Neighborhood Market 0.4 miles, Walmart 1.4 miles, Farm Fresh 1.5 miles, Save-A-Lot 2.2 miles

Culpeper, Va.
Who’s across the street? Walmart
Other neighbors: Aldi 0.3 miles, Target 0.4 miles, Martin’s 0.6 miles

Chesapeake, Va.
Who’s across the street? Food Lion, Aldi
Other neighbors: Walmart 1 mile

Norfolk, Va.
Who’s across the street? Residential
Other neighbors: Walmart Neighborhood Market 2 miles, Walmart 2.3 miles, Farm Fresh 3.1 miles

Newport News, Va.
Who’s across the street? Low-density retail (veterinary hospital, ice cream shop)
Other neighbors: Walmart Neighborhood Market 1.1 miles, Farm Fresh 3.6 miles

Richmond, Va. (W. Broad St.)
Who’s across the street? Nursery
Other neighbors: Wegmans 0.7 miles, Aldi 0.8 miles, Kroger 1.3 miles, Whole Foods 2 miles

North Chesterfield, Va.
Who’s across the street? Chesterfield Towne Center mall, Dollar Tree
Other neighbors: The Fresh Market 0.6 miles, Martin’s 0.6 miles (closing), Aldi 1.2 miles

Richmond, Va. (S. Laburnum Ave.)
Who’s across the street? Strip shopping center, CVS
Other neighbors: Kroger, Walgreens and Dollar General 0.3 miles, John’s Super Market 2.8 miles

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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