Family Dollar’s day of reckoning came only weeks ago.
The Matthews, N.C.-based retailer, facing declining comps and increased competition, seeking a cash-constrained shopper in a continued bad economic environment for them, moved forward on a decision to abandon a practice of primarily driving traffic to stores with promotions, and rededicate itself to offering lower prices every day.
The effort, which began at some stores in early April, will reduce everyday retail prices on around ...
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