GOODLETTSVILLE, Tenn. — Dollar General Corp. here said its goal over the next couple of years will involve maximizing product productivity. According to Rick Dreiling, chairman and chief executive officer, the focus will be on SKUs "and really understanding their productivity. We're now getting into the process of evaluating not only the SKUs but also the categories we have in the store. For example, we've reduced the allocation of picture frames [over the past few years] ...

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