C&K Market, Brookings, Ore., said sales per customer have increased since last summer, when it instituted a series of initiatives as the chain was emerging from Chapter 11 bankruptcy.
“By listening to our customers and catering to their preferences, [we see that] shoppers are buying more when they shop with us,” Karl Wissmann, president and COO, said in a press release Wednesday. “Our strategy is definitely working, and we see additional opportunities for our smaller, independent chain to add real value in the communities we serve.”
C&K formally emerged from voluntary bankruptcy last Sunday with 45 stores, down from 60 at the time it filed for Chapter 11 protection.
The initiatives in place include the following, the company said:
• Ray’s Healthy Living, which integrates natural and organic items with traditional groceries and features shelf tags highlighting items that are gluten-free, low-carb, low-sodium and GMO-free.
• Eat Fresh Eat Local, launched in July at 11 Ray’s Food Place stores, which features fresh items grown with sustainable methods by nearby family farms.
• Pick 5 Community-Supported Agriculture, a complementary program that will run through Sept. 6, in which customers can sign up to pick five locally grown fruits and vegetables from participating stores every Saturday from 7 a.m. till noon.
• An emphasis on more organic produce, Certified Angus beef, expanded general merchandise offerngs and an expanded wine selection, plus salad bars, hot prepared food options and sushi at some stores.
According to Wissmann, “We’ve been in the stores talking with customers and identifying how we can serve them even better. With bankruptcy behind us, we’re in a position to enhance our stores with more selection and new offerings."
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