In an environment where “one-stop shopping” for groceries has increasingly become a fallacy, Kroger is still a dominant grocer, according to new consumer research from Wells Fargo Securities. The report, based on a survey of more than 1,000 shoppers in eight markets, showed 34.1% of all consumers citing Kroger (and its associated banners) as their primary place to shop for groceries, well ahead of the next highest finishers Walmart (13.6%); Safeway and its associated banners ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.