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Lidl CEO confirms U.S. plans, with delay

The chief executive of German discount giant Lidl confirmed plans for a U.S. rollout, but said stores would open later than some analysts anticipated.

Jon Springer, Executive Editor

April 17, 2014

1 Min Read
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The chief executive of German discount giant Lidl confirmed plans for a U.S. rollout, but said stores would open later than some analysts anticipated.

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Klaus Gehrig, CEO of Lidl parent Schwarz Group, told the German newspaper Heilbronner Stimme Thursday that U.S. expansion was “in full swing” but that 2018 was the target date for stores. As reported previously in SN, Lidl has established a U.S. office in Arlington, Va., headed by executives from its division in Ireland tasked with a feasibility study.

Analysts in Europe had anticipated Lidl could begin opening stores in the U.S. as early as 2015. Reports did not indicate reasons for the apparent postponement.

Klaus told the newspaper that Schwarz' sales for the fiscal year ended Feb. 28 grew by 10% to about $98 billion (U.S.). 

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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