Loblaw Cos. officials say a new loyalty program is already having positive effect on sales, particularly in Ontario, where the PC Plus card program launched a year ago. The Brampton, Ontario-based retailer launched the PC Plus program chainwide in November. The program now has more than 5 million members, accounting for roughly 40% of Loblaw’s total sales. “By any measure this program has been successful,” Loblaw president Vincente Trius said in a conference call discussing ...

Subscribe to digital access - Register for Premium Account

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Loblaws PC Plus driving gains. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.