Lobaw's loyalty program now accounts for 40% of Lobaw's sales.
Loblaw Cos. officials say a new loyalty program is already having positive effect on sales, particularly in Ontario, where the PC Plus card program launched a year ago. The Brampton, Ontario-based retailer launched the PC Plus program chainwide in November. The program now has more than 5 million members, accounting for roughly 40% of Loblaw’s total sales. “By any measure this program has been successful,” Loblaw president Vincente Trius said in a conference call discussing ...
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