Northgate Gonzalez Market, a Hispanic-owned chain that caters primarily to a Hispanic clientele in Southern California, is trying to broaden its appeal to non-Hispanics without losing sight of its primary positioning, a company executive said Wednesday. Speaking at a seminar during the Sabor Latino trade show in Pasadena, Calif., Mike Hendry, VP of marketing for the 40-store, Anaheim, Calif.-based chain, said, “We don’t want to lose sight of what got us here. But we will continue ...

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