MILWAUKEE — Roundy’s here said Monday it is rolling out a new shelf-labeling program called “health key” to guide shopper to foods with healthy attributes. To gain a health key tag, products must pass through filters specifically put in place to omit items with excessive fat, saturated fat, cholesterol, sugar, and sodium. For example, if a product’s packaging claims it is made with whole grains, or any other nutrient, it will receive a health key tag only if it ...

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