While Whole Foods Market intends to retain marketing flexibility at the operating level, it contemplates moving more backstage decisions to its home base in Austin, Texas, co-CEO Walter E. Robb told the UBS Global Consumer Conference Wednesday in New York. “You need to be global in your brand, your standards, your values and your financial disciplines, and you have to hold that sort of framework while putting the operating flexibility where the action is — where the customer is ...

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