7-Eleven Plans New Fresh Offerings

Mar 28, 2008 6:00 AM, By ELLIOT ZWIEBACH


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DALLAS — 7-Eleven here said it plans to introduce a variety of new fresh items through the spring and summer at its stores nationwide, including energy drinks and candy-flavored Slurpees; iced coffees in mocha and French vanilla flavors; a new hot chocolate and reformulated hot coffee blends; focaccia sandwiches; a three-cheese bite (sausage with three cheeses); chicken fajitas; gourmet sandwiches and wraps; a new variety of Jazz apples from New Zealand; and various baked goods, including chocolate coconut macaroons, M&M brownies and rich chocolate donuts. The company said it is also testing several hot foods at 100 stores each in the Mid-Atlantic and Utah markets, including pepperoni pizza that cooks in 90 seconds; chicken tenders and chicken wings; and cinnamon-covered churros. Also being tested in the Mid-Atlantic region is a Philly cheese steak that toasts in less than a minute. 7-Eleven also said it plans to introduce regional items, including chicken pesto croissants in California; Tillamook jerky and blueberry cheese Danish in the Pacific Northwest; guava-infused pastries and Cuban sandwiches in Florida; cheesecake donuts in the Northeast; hot soups and maple coffee rolls in the Upper Midwest; and steak and egg burritos and carnitas pitas in the Southwest. According to Dennis Phelps, vice president of fresh foods, “We have developed the infrastructure to deliver fresh foods and baked goods to our stores every single day, and we’ve challenged our local suppliers to supplement our national menu by creating items that match local preferences.”

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