LAS VEGAS — Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising, for Daymon Worldwide, St. Cloud, Minn. Speaking yesterday at a workshop here during the 26th annual convention of the National Grocers Association, Tisch said the horizontal merchandising pattern — rather than the more traditional display pattern to the right of the national brands — made it easier for consumers to find what they were looking for and enabled the chain to display point-of-purchase material at eye level. The Hy-Vee display was a test, Tisch said, "and we're now trying to convince additional stores to move to horizontal placement of own brands."

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