MINNEAPOLIS — Nash Finch Co. here said yesterday it is pleased with a consumer feedback tool it implemented at its 57 corporate stores in December. The tool, called Constant Consumer Feedback, asks shoppers to share their opinions, via touch-tone phone or computer, about each specific shopping experience, with results directed to a website that is monitored by store personnel. "We adopted the program because we absolutely want to ensure that our customers are delighted with their shopping experience," Brian Numainville, senior director, research and public relations, for Nash Finch told SN, "and this powerful tool allows us not just to monitor feedback but also allows those closest to the customer to listen to the voice of the shopper and take the appropriate action to ensure customer satisfaction. We find the program to be an invaluable source of this feedback." The technology was developed by Retail Survey Group, Huntington Station, N.Y., and was initially utilized by one of Nash Finch's customers, No Frills Supermarkets, Omaha, Neb.

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