SYRACUSE, N.Y. — A new branding and advertising campaign is providing Penn Traffic encouragement as it begins a turnaround, Gregory Young, chief executive officer, said at the retailer’s annual meeting here yesterday. It was the first annual meeting in six years for Penn Traffic, which is untangling itself from years of bankruptcy and regulatory woes that precluded such meetings, Young said. The “Big Smiles, Fresh Food, Low Prices” advertising and branding campaign, launched at Penn Traffic’s 96 corporate-owned stores this year, highlights initiatives adopted as part of Penn Traffic’s strategic plan earlier this year, Young said. “It isn’t a short-term promotion, nor is it just an advertising slogan,” he said. “It’s central to how we’ll serve our customers, offer and price our products, shape perceptions of our stores and demonstrate to our shoppers the benefits of shopping with us.”

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