Fresh & Easy Plans 18 Northern California Stores
Jan 31, 2008 6:00 AM, By ELLIOT ZWIEBACH
EL SEGUNDO, Calif. — Tesco USA here said yesterday it plans to expand Fresh & Easy Neighborhood Markets to 18 Northern California locations in the San Francisco Bay Area beginning in 2009. There were reports last week the company also plans to open "more than four" stores in the Sacramento marketplace, though company officials declined comment on those reports. The 18 Northern California locations will include two in San Francisco; two in San Jose; two in Antioch; two in Hayward; and single units in Concord, Danville, Fairfield, Mountain View, Napa, Oakland, Oakley, Sunnyvale, Vallejo and Walnut Creek. Tesco has opened 37 Fresh & Easy stores since November in Southern California, Nevada and Arizona, with expectations it will have 50 stores open by the end of February, the company said. According to Tim Mason, chief executive officer, "Everyone wants fresh, wholesome food at affordable prices, and we are confident Fresh & Easy will be a great addition to the Bay Area."
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
Most Viewed News
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.




ShareThis

David Orgel: 







