GRAND RAPIDS, Mich. — Meijer here on Wednesday announced a new pricing program designed around more everyday price reductions, deeper discounts and a simpler method of communicating prices to shoppers. The streamlined system has three different sales categories: Everyday Best Price; Sale and Price Drop, the retailer said.

Everyday Best Price, a new designation at Meijer, applies to products that have been reduced in price and guarantee the retailer's lowest price on the item.

"The creation of this new category will not only provide savings to our customers, but also peace of mind for them, as they know they are getting our lowest possible price," J.K. Symancyk, executive vice president of merchandising for Meijer, said in a statement.

Meijer said it would continue to offer Sale items for limited time periods but that the sale discounts would be deeper than in the past. Price Drop, which is also a continuing program at Meijer, designates special buys and supplier promotions that represent lengthier price reductions. This program will be expanded to more categories, Meijer said.

"The current economic climate has created a generation of very strategic shoppers, and it's incumbent upon us to make it as easy as possible to shop our stores and communicate the fact that our shoppers are getting the lowest prices," Symancyk said.

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