SuperTarget ‘P-Fresh’ Arrives in Texas
Nov 10, 2009 6:00 AM
ShareThis
MINNEAPOLIS — Target Corp. here has begun rolling out its “p-fresh” grocery model in Texas, according to local reports.
P-fresh, or prototype-fresh, adds grocery departments resembling those of a SuperTarget location to existing Target discount stores. The concept started in Minneapolis and more recently was rolled out in Philadelphia.
According to NBC News in Dallas, a prototype p-fresh store in Dallas will serve as a model for 14 additional locations planned for North Texas.
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
An expert on online groceries answers your questions.
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
David Orgel: 
Phil Lempert: Most Viewed News
WH Refresh Blog
Bob Vosburgh:SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.
