URBANDALE, Iowa — Hy-Vee is embarking on a comprehensive effort to improve customer service at its stores and is training employees to be attentive to customers’ needs. The effort is being promoted with the advertising that features the chain’s longtime slogan, “A helpful smile in every aisle.” Employees of the West Des Moines, Iowa-based chain are being trained to “take care of that customer who is right in front of you,” explained Jay ...

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