The challenges for Save Mart are different. Where Raley’s is a homegrown Sacramento institution, Save Mart has been in the market for just five years— since it acquired Albertsons’ Northern California stores in 2007. The company operates a total of 234 stores. In the Sacramento area it has 14 conventional Save Mart locations and a single price-impact Food Maxx, with a market share of 9.2%, compared with 10% four years ago. According to Reynolds, Save Mart rarely ...

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