In a recent mystery shop conducted over a three-week period at single Target, Walmart, Publix and Kroger stores in Atlanta, Target had the least expensive 20-SKU basket during the first two weeks ($60.52 vs Walmart's $60.72, and $60.49 vs. Walmart's $60.87, respectively) and either tied with Publix Super Markets or was the solo winner in the categories of “store appearance” and “ease of shopping,” during each of the three collection periods. A free pdf of ...

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