In a recent mystery shop conducted over a three-week period at single Target, Walmart, Publix and Kroger stores in Atlanta, Target had the least expensive 20-SKU basket during the first two weeks ($60.52 vs Walmart's $60.72, and $60.49 vs. Walmart's $60.87, respectively) and either tied with Publix Super Markets or was the solo winner in the categories of “store appearance” and “ease of shopping,” during each of the three collection periods. A free pdf of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.