PRICING IS KEY
Wal-Mart’s impact all stems from its approach to pricing, observers said. “Wal-Mart prices itself between 13% and 18% lower than traditional supermarkets, and that kind of difference has changed a lot of shopper behavior,” Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., told SN. “Over the years, Wal-Mart has maintained that price range, and many of those markets are still trying to figure out how to compete. “Failure to compete on some ...
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