According to Burd, results of Safeway’s Just for U personalized pricing program are running ahead of the chain’s expectations. Even if competitors were to develop their own digital platforms, he added, Safeway would have a lead of at least 18 months and plans to continue to tweak the program to improve it. Burd said approximately 70% of Safeway customers have tried Just for U, with 35% using it on a regular basis. He also said conversions of customers to become regular ...

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