Retailers' "Quick Response"
Hannaford Bros., Scarborough, Maine, uses in-store signs and brochures with Quick Response codes that can be scanned with smartphones. “The QRs, when scanned, direct customers right there to our website where we explain what we’re doing [with the sustainable seafood program],” said George Parmenter, sustainability manager at Hannaford. Hannaford’s website gives easy-to-understand details about how its seafood sustainability program works, and what the ...
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