Sidebar: Going Solo
While some retailers partner with research institutes and third-party certifying agencies, Rouses depends on government statistics to tell it what species are sustainable in particular locations and at particular times. “We look at NOAA [National Oceanic and Atmospheric Administration] figures. Our idea is that they’re independent. They’re not influenced by different markets for funds like some of the [private] companies and groups are,” James Breuhl, seafood ...
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