Demonstrations and tastings of easy-to-prepare seafood dishes illustrate to customers how convenient seafood can be and how quickly it can go from the refrigerator to the table. PCC provides cooking information and recipes in its store newspaper, magazine, website and classes. And while PCC includes some complex recipes, “we do talk about how easy [seafood] can be to cook,” Penberthy said. “We try to alleviate people’s fears about fish by offering simple recipes ...

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