Demonstrations and tastings of easy-to-prepare seafood dishes illustrate to customers how convenient seafood can be and how quickly it can go from the refrigerator to the table. PCC provides cooking information and recipes in its store newspaper, magazine, website and classes. And while PCC includes some complex recipes, “we do talk about how easy [seafood] can be to cook,” Penberthy said. “We try to alleviate people’s fears about fish by offering simple recipes ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.