Sobeys’ customers can enter a code online to trace seafood purchases.
STELLARTON, Nova Scotia — Sobeys recently launched an ongoing contest to promote its seafood traceability program with the organization Thisfish. Customers who purchase specially marked seafood items can text, enter a code on the Thisfish website or scan a QR code to find out who caught the fish, where it was caught and information on the fishing vessel and equipment used. They can even send a personal message to the fisherman. Through Nov. 21, those who do a trace will be ...
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