"Men are more likely to say, There is a difference in quality [between private and national brands], there isn't as much variety, and the amount of money I save doesn't make up the difference," said Brad Hanna, senior vice president, group account leader for Barkley. "Men are harder to target digitally than women... In any kind of digital arena that is trying to target men in CPG it's hard because they're not looking for, they're not researching CPG products, but if you can get their attention with a celebrity sports figure, or through some type of edgy male focused type comedy or content but keeping it short and sweet, bite sized information," said Stacy Thomson, Vice President, Group Director, Digital at Catapult, Westport, Conn. Women are more influential in food categories that involve the whole family, while men most influence the categories that they consume on their own: cold beverages (non-beer) (87%), salty/sweet snacks (83%), cereal (83%), ice cream (82%), frozen snacks/appetizers (79%) and beer (79%), according to Men’s Health. "Men are less influenced by the environmental impact, recycling and sustainability than women," said Brad Hanna, senior vice president, group account leader for Barkley. Men are more likely to stick to a shopping list than women, said Brad Hanna, senior vice president, group account leader for Barkley.

 

Read Related Story: Today's Man Goes Grocery Shopping