Roundy’s Supermarkets, Milwaukee, said it plans to implement a customer insights platform to help drive customer loyalty.


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“[The system] will assist us in developing insights that we will use across the business to improve the customer experience," said Don Hamblen, Roundy's group VP and CMO, in a statement. “With a successful implementation, we will improve our overall value proposition and competitive differentiation, [and] as a result we believe our customers will reward us with increased loyalty.”

The system, from Symphony EYC, Palo Alto, Calif., is designed to enable a retailer to increase customer loyalty by making sure assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customers’ needs and preferences, the provider explained.

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