Target Corp. was scheduled to open its smallest store ever today near the University of Minnesota campus.
The 20,000-square-foot TargetExpress will carry about one-fifth the amount of merchandise a regular Target does, including dry groceries, produce,, deli, bakery and frozen items, with a large selection of grab-and-go foods; HBC items and a pharmacy; school supplies, home decor and a small electronics section.
The store also features a new checkout lane configuration geared to high traffic and smaller basket sizes.
“We’ll carefully evaluate this new format to determine plans for future growth,” the company said last January, when it announced plans to open the store.
It also said in January the smaller box would be “an exciting opportunity to test and learn as we continue exploring new ways to meet our guests’ needs. Our focus is on ensuring the Target shopping experience is available when, where and how guests want it.”
The store is located near Target's headquarters in Minneapolis, on the ground floor of an apartment complex. Other retail space at ground level is so far unoccupied, according to published reports. Approximately 85% of the store staff is reportedly made up of college students.
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